20 Years of Charcoal
The love affair between illustrator Peter Green and his charcoal pencil. Introducing his collection from 1966-1986: artofpetergreen
Marz Sprays | Package Design
Task
We were approached by Marz Sprays with bottle designs already completed but no packaging or display. Our task was to design and structure packaging and displays with a unique and different marketing hook.
Challenge
In a heavily competitive vitamin supplement world, how do you maintain a high retail price point and still get stores to carry your product?
Result
Sourcing a unique clear plastic full-color package, we gave these products a high perceived value and established a niche brand for oral spray products that previously did not exist in the marketplace. What gained interest from major foreign and domestic retailers is the appeal of the plastic packaging and high impact display that communicates all that the product has to offer.
Accomplishing what they’d hoped for, Marz Sprays is now preparing to launch tests in Rite Aid & Walgreens as well as other retailers worldwide.
For more information check out: marzsprays.com
The Magic of Chrystallia has Begun
Peter Green Design is pleased to have played a major role in helping to launch Paul Michael Glaser’s new fantasy novel, Chrystallia and the Source of Light.
For the past two years, PGD has worked with Paul on everything from marketing materials to book publishing to website production and we are now preparing the launch into his next phase; Paul will be taking his novel on a nationwide press tour. This will be followed shortly after with plans for turning Chrystallia into a feature film.
Below is a poster from one of Paul’s many in-store readings that he has embarked upon. He will be at Barnes & Noble in Studio City this Saturday at 3PM. You can order a copy of his inspiring book here: chrystallia.com.
Justice League “Deco” Merchandise Art
PGD’s latest SUPERASSIGNMENT, powerful art for a powerful franchise…
Task
Create eight “Justice League” images for Warner Bros. Consumer Products to be used for posters, t-shirts, etc.
Challenge
With literally hundreds of Justice League character images created over the last fifty years, Warner Bros. asks for a “Deco” style which gives a more adult or sophisticated look to the characters and opens up an entirely new market for this property.
Result
After seeing the presentation of our images the VP Creative at Warner Bros. Consumer Products stated, “This is phenomenal! One of the best collections of art I’ve ever seen. I mean it.” We couldn’t have been more pleased with that result. What do you think?
Merchandise will soon be available @ Target stores across the country: dccomics.com
PGD Helps Launch HBO Series Veep
PGD is pleased to present its latest completed assignment. You might ask, “What’s PGD doing in the plate business?”
TASK
Create a commemorative gold-trimmed ceramic plate to launch HBO’s newest series Veep. PGD was hired by HBO’s creative agency Omelet LA [omeletla.com] to create a full color image of Julia Louis-Dreyfus as the Veep star on a ceramic plate with gift box, letter and display easel that would be mailed to top media personnel for promotional launch purposes.
CHALLENGE
To maneuver through the necessary approval maze in a highly compressed time frame without sacrificing quality or increasing budget.
RESULT
Did it. Response from bloggers has been nothing but positive.
Watch the series premiere April 22 at 10PM: selina-meyer-veep.com
