Category Archives: #PremiumSwag

George R. R. Martin // Game of Thrones Influencer Kit

Game of Thrones

The World of Ice and Fire

PGD is proud to have been chosen once again to help generate more Game of Thrones buzz. This time, we’re brought on by Penguin Random House to help launch George R. R. Martin’s new book, The World of Ice & Fire. What better way to kickstart a new product than to invite influencers like Jimmy Fallon and Neil Patrick Harris to share some premium swag with the rest of the world?

When you gotta get people talking about the newest product these days, we’re happy to be the go-to agency to help GOT generate some serious noise. It’s not always about how much money you throw at a marketing problem but how clever you can get about attracting attention.

George R. R. Martin’s new book available in stores nationwide today!

Have a project in mind? Get in touch.

HBO Game of Thrones Influencer Gift Box

 

Task

In preparation for the launch of Game of Thrones Season 3, we were called upon to produce 200 entirely custom, handcrafted velvet lined wooden gift boxes with a hidden drawer and custom engraved covers. These would go out to the top bloggers and celebrity fans of the show.

Challenge

From Beyoncé to Bruno Mars, this is a pretty tough crowd and they definitely need to be blown away. Did we mention this had to be done in 45 days?

Result

We’ve collected some of the responses below. We think they speak for themselves…

Be sure to watch the rest of Season 3, Sundays 9 pm —  www.hbo.com/#/game-of-thrones