Discovery Channel’s GOLD RUSH “Pan at Home” kit

Task

Create branding & packaging art to launch a new product from Pay Dirt Gold Company. Pay Dirt Gold has licensed from Discovery’s hit show GOLD RUSH the rights to produce a gold panning at home kit that includes actual pay dirt with gold particles — just add water and go through the traditional panning routine.

Challenge

Gold pans have been around for over 100 years and are not the easiest object to grab consumer’s attention. A dramatic package and display had to ignite the gold fever that is happening in the world today with the current value of gold continuing to skyrocket. Now… get people to purchase this new innovative product through big box retail outlets.

Result

PGD has provided all graphic elements and print production for this new product line and the Gold Rush has already begun. “Sales have been beyond our wildest expectations!” says Scott Brownsberger, CEO of Pay Dirt Gold Company. “I couldn’t be more pleased with the service and work PGD has provided us.”

Check out Pay Dirt Gold here: paydirtgold.com