Task
We were approached by Marz Sprays with bottle designs already completed but no packaging or display. Our task was to design and structure packaging and displays with a unique and different marketing hook.
Challenge
In a heavily competitive vitamin supplement world, how do you maintain a high retail price point and still get stores to carry your product?
Result
Sourcing a unique clear plastic full-color package, we gave these products a high perceived value and established a niche brand for oral spray products that previously did not exist in the marketplace. What gained interest from major foreign and domestic retailers is the appeal of the plastic packaging and high impact display that communicates all that the product has to offer.
Accomplishing what they’d hoped for, Marz Sprays is now preparing to launch tests in Rite Aid & Walgreens as well as other retailers worldwide.
For more information check out: marzsprays.com
